NBC is undergoing a Digital Makeover
WaPo:
Network television, for half a century the unquestioned leader in media profitability and viewership, is wrestling with the same challenge facing newspapers, news magazines, radio and other traditional media properties: how to manage costs while converting to digital delivery in an increasingly splintered media landscape. Although the promise of revenue in the new era is great, actual revenues from Internet and mobile media services still are not.As a result of this, the network is cutting 700 jobs and slashing $750 million from its budget.
